Ok, let’s talk about your user research. When you’re a UX generalist or product manager with a million things to do, we all know research often takes a back seat. It’s not the sexy stuff. Most of the data was made up. Don’t lie to yourself.
Ok, fine. Maybe you did a little research. Awesome, you’re in the top 20%. But all it really did was lead to some pretty persona documents… that now no one reads.
Don’t be one of those people. Don’t waste your efforts. Let the research you did inform your product decisions.
Why you should use a feature matrix for product decisions
The user’s opinion is important. We all know that. While designing, you consider UX in all of your decisions. It’s a key ingredient.
But take a step back. The thing your designing. That nifty feature. Where did that come from?
If the answer is some executive told you to work on it, that’s not good enough.
If it was prioritized because of the amount of potential revenue it could generate, that’s not good enough.
The user’s opinion is important. Every step of the way. You should be building things that they get value from.
You did your research. You read the lean startup. You’re in tune with your users. Use that knowledge.
A feature matrix is a tool I use to regularly incorporate value (for the user) into the equation. It’s quick and simple. I even have a free template for you.
How to use a feature matrix
It’s probably best explained by showing it. Here’s a quick video on it…
Get the feature matrix template
You can get the exact templates used in the video to help you improve your product with the advice from this article. A handy resource to save you some time.