Hi! I’m Jon, a designer, developer, and writer based in Dallas.
What is this site?
This site provides simple resources to help you build digital products for a living.
I created this site to document my journey building products and share those lessons learned to save you time.
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My name is Jon Izquierdo (just say “E-scared-though” and you’ll be pretty close). I’m a UX Designer that’s been launching software products since 2007 and building things for the web long before that.
In the tech world, I earned my stripes as a Product Manager with a healthy obsession for UX. But in 2014, I escaped the clutches of corporate america.
After a stint with a couple of design agencies, I found my home in the startup world. Building and iterating on products.
I’m not Steve Jobs or Elon Musk but I consider myself the luckiest guy on the planet. I’m among the few who don’t have to look back or forward for their happiness. It’s in the present.
I’m not special. I’m not rich or have fancy stuff.
But I do have an incredible wife (Maria) that believes in me and all my crazy ideas, and an amazing daughter (Xela, pronounced “Shay – La”) that keeps me on my toes and lets me still be a kid.
I’m fortunate to make a decent living doing something I love to do while having the flexibility to work from where I want.
With all my wants and needs met, I can spend my free time helping others do the same.
I was born in Ulm, Germany. As a military brat, I spent most of my childhood bouncing around and that definitely continued into my adult life. I’ve lost track of all of the places I’ve lived… Las Vegas, Miami, Tampa, Tallahassee, Denton, Fort Worth, Mobile, Norman, and some others before settling in Dallas, Texas.
When I was a kid, my dad was an early adopter of this geeky thing called the personal computer. We were fortunate to get our hands on some of the early exports out of silicon valley.
While I wasn’t really into cracking them open or anything, I was definitely hooked on using a computer as a creative tool. It’s hard to explain the impact that had on me. Not just on what I do for a living now but who I am and how I think about the possibilities around me.
Pretty much as soon as I could, I was making things on a computer. From some silly drawing or some cheesy midi music, I was hooked and never stopped making things.
I began working in design back in college. As a musician and an avid music fan, I worked on web sites, flyers, logos, and other projects for clients (primarily local bands and artists, but plenty of small businesses too) while completing my Bachelor’s degree in 2007.
After graduation, I started working in technology with FedEx Office and primarily focusing on product design and user experience for their ecommerce platforms and retail technology.
In 2014, I attended Harvard University as a graduate student studying Digital Media Design before dropping out.
After that I went into consulting, I worked with all types of companies ranging from startups to Fortune 100 enterprises and everything in between.
In 2015, I joined the team at Jell, to lead the design efforts. Jell is a growing startup that’s changing the way teams communicate their progress and achieve goals.
In 2017, I wrote my third book, Hired, and I re-launched Maker Institute, a startup offering live and on-demand UI/UX workshops. Maker Institute was originally launched in 2012 before going on a temporary hiatus.
Well, that’s a little about me and my site. I’m not special or some guru. I just love building things and hopefully sharing my lessons learned helps others build something amazing.
Thanks for taking the time to read this. It means a lot.
P.S. If you like my work and want to support me, the best way to do so is to sign up for my newsletter. I’d really appreciate it.